My Portfolio
El Paso Inc. Print
Money Smart Mondays was a financial segment that I pitched to our VP of Marketing to provide additional exposure for the credit union. This segment was a short, 30 second animated video with tips on a variety of financial topics. I presented the idea alongside our media buyers to our contacts at KTSM to launch Money Smart Mondays on their broadcast. I worked closely with our copy writers and graphic designers to bring the segment to life.
I conducted extensive research, compiling data from multiple departments at the credit union to create the first fraud awareness campaign at GECU. Collaborating with our copy writers, graphic designers and more, we successfully launched the campaign in 2020, shortly after COVID-19 spread throughout the country. This campaign is still ongoing at the credit union.